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Posted by Tom_C Howdy mozzers. Since a lot of people in the search space are geeks, it naturally follows that there are plenty of single SEO guys and gals. Therefore this post is for you! Actually, it’s more of a collection of random SEO tips and tricks I’ve picked up recently that I decided to [...]
Posted by randfish Last week, I gave a 45-minute presentation at eMetrics London on a variety of analytics for SEO topics. The presentation slide deck is embedded below: Metrics for SEO by Rand Fishkin (eMetrics London 2010) The presentation went into more depth in person, but topics included: Some basics: Measuring traffic against macro query [...]
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SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today. While [...]
So how is the social search engine relevant to SEO? It is obviously important because we see how more and more each day search is turning into something more personal as search engines seek ways to improve the relevance of search results. What this means is that we (SEOs) should encourage clients to improve their [...]
Early this month I promised a post detailing the uses of the # in SEO. Here it is. As I have mentioned before the hash is often overlooked, if at all used, by SEOs. A very unfortunate thing because it can not only help solve duplicate content issues but help you consolidate the link juice [...]
Wordstream Review Wordstream is a suite of online marketing tools which cover Keyword Research and Management for PPC and SEO Campaigns. They also offer a Firefox plug-in which we’ll cover in a bit. Wordstream gives you access to three free tools: Free Keyword Niche Finder Free Keyword Suggestion Tool Free Keyword Grouper While there are [...]
In much the same way that people have developed banner blindness there will be an eventual blindness toward other forms of ads. People only need to be screwed by a gem like the following about once before they lose trust in sharing *any* personal data with anybody. The above example is a great example of [...]
Posted by Lindsay The preparation of an SEO Site Audit is something that every SEO, whether in-house, agency-side, or independent consultant, has done. They range from a brief assessment of an hour or two followed by a quick email to a mammoth document of more than 50 pages that can take a month or more [...]
Posted by randfish The SEO industry, like many others, has private forums, chat threads and groups of connected individuals whose interactions happen largely behind closed doors. Today, I’d like to pull back a curtain and share a debate that occurred between a number of CEOs in the search marketing industry over the last few days [...]