Search Engine Minimization – Improving Google Rank is more about SEM than SEO
March 11th, 2010
MINIMIZATION (NOT OPTIMIZATION) Allow me to minimize the importance of search engine optimization, or SEO. The real work to be done is search engine marketing, or SEM. You’ll want to find a savvy partner for this journey. It takes a ton of patience, intuition and insight to read into the abundance of Google traffic statistics [...]