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When you start up a business, choosing an online marketing strategy involves considering a host of factors. Many of these factors revolve around personal preference, aptitudes and working habits, but for many factors the driving force is economics. When you start investigating what type of marketing campaign suits you best, you will want to choose [...]
Having a blog on the Internet that gives people some good information doesn’t do a lot of good if people don’t know that it’s there. If you want people to be able to find your blog, something that is important is that you have good Search Engine Optimization, or SEO. Whenever you put one or [...]
My conversation with Denise Shiffman, the author of The Age of Engage After reading The Age of Engage by Denise Shiffman, I felt that it was one of those rare books that clearly explains the implications (for organizations) of adopting online marketing strategies. Having the opportunity to talk with Denise about her book and her [...]