You hired an SEO expert to help improve your search engine rankings and bring traffic to your site. It’s a wise business move, and one that can bring in lots more sales. Your initial impression was that this work would be done once, and that once your website was updated and indexed through the major search engines, you’d be finished. But, now, you find out that your SEO expert thinks you should be blogging. Here’s why.

Search engines use what are called spiders to find websites to include in their results. These spiders look for the keywords that the searcher used. They look specifically in your titles, headers, anchor text and Metatags. The more they find, the higher your rank, put in simple terms. That’s why your SEO expert is ensuring that your keywords are in all the right places.

But, here’s the catch. Spiders like fresh, regularly updated content. If your SEO expert puts good content out there and it never gets touched again, it will eventually cause your site to fade from the rankings. Regularly adding and updating content keeps the spiders on your site.

Blogging is a great way to do this. By becoming a blogger, you’re making a regular commitment to update your site with fresh content. You can also make your site more of a “go to” resource for your regular customers by blogging. Sharing tips of the trade and other helpful information keeps visitors coming back and helps strengthen your image as an expert in your field. If you don’t want to blog yourself, you can always use a ghostwriter who writes the blog under your name. All you have to do in this case is provide the subjects for the blogs or keywords to your writer.

If you don’t want to blog, you can simply add articles on a regular basis to your site to keep the content fresh. This is another area where a ghostwriter can help you by contributing articles regularly that appeal to your readers.

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Cache – after finding the cache pages, this tool shows a preview of the search result. Additionally, the site PageRank is displayed.

Code to Text Calculator – checks the percentage of text within the page.

Copyscape – finds the content duplicate of your page on the Internet.

Google Banned Tool – checks if the URL is banned and indexed in Google database. The reason why your site is banned if it is banned and your new website is still unindexed are told by this tool.

Meta Tag Generator – creates a search engine friendly head tag for your site.

Poodle Predictor – gives you a preview of your site in the search engine results ahead of the time when search engine cached your site. This website optimization tool prevents your site from having an undesirable description.

Title and Meta Tag Generator – allows you to create instant meta tags including the title, description, abstract, keyword and robot meta tags to be able to achieve an enhanced search engine ranking.

Search Engine Spider Simulator – show the web pages precisely how the SEs would view it. The simulator also shows the followed or crawled hyperlinks once the search engine visits a specific URL or web page.

Similar Page Checker – is a tool used to check the similarity of two pages in a percentage type. Make an effort to keep your page similarity as small as possible so that SE penalties will be avoided.

Web Page Analyzer – investigates your page if it’s SE friendly via series of basic tests. It gives a report on the good and bad SEO used in the webpage.

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Having a blog on the Internet that gives people some good information doesn’t do a lot of good if people don’t know that it’s there. If you want people to be able to find your blog, something that is important is that you have good Search Engine Optimization, or SEO.

Whenever you put one or more words into a search bar to look for something, the SEO of a website is what helps bring up those websites. For example, if your blog is about Harry Potter, you are going to want to be sure that your blog includes popular terms such as Harry Pottter, JK Rowling, and other things that are related to Harry Potter. Think about the things that people look for when they are interested in Harry Potter, and the kinds of things that come up when you search.

It’s always a good idea to use your own experience when you are optimizing your blog for searching. Think about what has worked, what hasn’t worked, and use them for your own blog SEO. This way, when someone puts one of the terms that you put in your blog into a search engine it will be one of the sites that comes up.
Of course, there are other factors that come into play that determine where your blog will come up in the list, but everyone starts somewhere.The more keywords that your blog uses, the more people will come to your blog. It just takes time and patience.

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Here are some common concerns you might be feeling:

1) Google is smart. Why should I do anything special to my web site?

Google may be smart but at the end of the day, it still needs your help. Well written content, well designed navigation, well constructed code all make a huge difference in whether or not Google “gets” what your site is about. Leave out any piece of the puzzle and Google might get confused. A confused Google is a Google that gives up and moves on to some other site instead of giving your site the attention it deserves.

2) All of you SEO firms talk a lot about keyword research… frankly it seems like a waste of money. I already know what my products are called!

It’s true – You are an expert on what your business does but your customers aren’t experts and they are the people you’re trying to reach.

Even though you might call something one thing, they might be using a completely different way to describe it. Since people find web sites through keyword searches and Google uses your keywords to rank your site, you need Google to know that even though your product is called XYZ, when someone else calls it ABC, it’s still the same product.

Keyword research helps you determine how your prospects are searching for you and it lets you know which terms are the best chance for reaching the right people. Leave this part out and you pass up sales. Can you afford to do that?

3) I’ve already written my web site, why would I hire someone to revise the content on it? Isn’t that a waste of money?

The truth is that going back and revising content for a web site is a lot harder and more time consuming than simply allowing an SEO firm with strong copywriters on staff to write your content right from the start.

It’s not that they won’t do it – they revise content all the time (almost every site needs at least some re-writing in order to best capture visitors and search engines) – but you’ll be a lot happier with the results if you get an SEO professional on board right from the start.

If you’re just starting out with a web site or considering re-doing it, consider letting an SEO firm in on the process from Day One. You’ll wind up with properly optimized text that is compelling both to visitors and search engines and you won’t have to spend any amount of time re-doing someone else’s work. It’s a win-win for everyone.

If it’s too late (you’ve already written your site), remember that well-optimized content can be the difference between ranking on the first page of results and the 50th page of results. Since visitors generally don’t go past the first couple of pages, can you afford to be anywhere else?

4) You keep talking to me about links and off-page elements. Why does this matter? I already let you design my site, write it, code it…!! Isn’t that enough?

Five years ago? Yes. Today? Not so much. Sure, there are some sites that seem to do well without paying any attention to this but believe your SEO professional when they say it is pure accident and it won’t last forever.

Just like you wouldn’t send a product to market without any marketing materials, you shouldn’t send your web site out onto the Internet without working on promoting it. There are a lot of ways to do this but the most effective way is to apply sustained efforts to building links from good sources like press releases, articles and appropriate directories. And depending on your industry there are also huge opportunities available to participate in the social media space (YouTube, Facebook, etc.)

Is it time consuming? Absolutely. Hard? It can be. Boring? Once in awhile. But it’s also necessary. And an SEO firm that doesn’t talk to you about these things is doing your site a disservice.

And even if you do everything else right but leave this part out, your web site and your business will eventually suffer. Just ask the sites that enjoyed prime time placement with no effort right up until one of their competitors got on board with marketing their site. Don’t put yourself in that position. It is much easier to work hard consistently than it is to scramble at the last minute!

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Everyone has been ‘buzzing’ around the new social media platform launched by Google recently – Google Buzz. There is nothing outstanding about the layout – it’s a sort of Twitter meets FriendFeed design. The major difference (and advantage) Buzz has over the existent social networks is that it is integrated into your Gmail account. There are many other interesting features which have been discussed in much detail across the internet, hence in this article I will just concentrate on SEO implications of Google Buzz.

For Search Engine Optimizers, the two interesting aspects of Google Buzz are:

1. The ‘implicit’ priority that Google Buzz will get on the Google Search Engine
2. The ‘auto-following’ – you can leverage Gmail to grow your social network more rapidly (compared with Twitter) since Buzz has a built-in viral feature by auto-following contacts

For the past few years, Google has moving towards a trend know as ‘real-time’ or ‘blended’ search. On your search result page you won’t only see organic (free results) and sponsored ads but also images, video, Twitter, MySpace and news posts (all as it happens). The opportunities for SEO here are:

1. Google may interpret links from these posts to your website as having some marginal impact on your PageRank.
2. People may read your tweets, news posts and thereby directly o to your website
3. The posts themselves may show up on Google searches and give you some temporary visibility for free and for your target keywords.

I may be speculating here but I believe that Google Buzz might get a slight advantage when it comes to ‘real-time’ search, after all its Google’s baby.

Or look at it this way – Google is in all ways the dominating Search Engine – a huge monopoly, huge profits to link products to attractive packages and important products to give away for free. Buzz is already linked to Gmail and Google says that public Buzz will be indexed on Google search engines (have a look at the launch video). Google is also indexing Twitter posts; all of this encourages an SEO to see Buzz as a powerful tool.

Also take a look at YouTube, video posts on Google are heavily biased towards it with respect to other alternative video services. Not really sure if Buzz will outrank Twitter but there is a vast opportunity to be exploited from an SEO perspective.

Another important point is that you can get a real link from Google.com Many SEO people still like to get links, especially from an authority domain. All your buzzes are extra pages with their own clean URL. The links don’t use the infamous no-follow attribute that makes them useless for search engines.

I believe Google Buzz has a vast opportunity that can be exploited by search engine optimizers. So buzz your way around!

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The first thing it does is provide a lot of additional information when you perform a Google or Yahoo search. It displays information like the PageRank of each page, the number of backlinks, and the Alexa rating. If you are searching in Google, it will tell you the page’s search engine ranking in Yahoo. It also provides a suite of other data, but I have hidden all those options so that I can focus on the data I actually want to see.

One feature it has that I wasn’t even aware of when I first downloaded the software is the SEO Xray. This allows you to right-click when you are on any page and immediately view the page’s meta-data, such as meta description, meta title, and meta keywords. Previously I have had to open the source code of the HTML file if I was curious about this information, but this tool makes it a snap. You can also quickly see the keyword density of any page you are on to figure out what keywords the page is optimized for.

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If you are operating an online business you need to know how Search Engine Optimization can help your venture develop. Whether you have products and services to sell, are trying to generate some money through affiliate marketing, or simply have a content website that you need good traffic flows for, a robust SEO campaign will be fundamental to its success. So, how can SEO help your business exactly?

First of all it is important to understand what SEO is. As the name suggests, it is the system for ensuring your website is optimized for display in search engines. This doesn’t only mean giving your website excellent visibility, but also ensuring it is rated and indexed correctly. It also means making your website a valuable resource to these search engines. The more valuable your site, the higher ranked it will be and the further up the list of results it will appear.

Okay, so we have explained what it is and how it intends to help. But what do you, personally, have to do to get SEO to work for you?

Other than ensuring your website is amongst the best of its kind, (and why wouldn’t you?), the single most important SEO factor is the page title. Ensure it includes the relevant keyword or words, and any misspellings or related words you can think of. You should also try to make all URLs keyword friendly, but don’t overdo this and risk coming across as “spammy”.

Some people often go too far, and write their page content to appease the bots that Google, Yahoo and others have searching the web. However, to date, no bot has dipped his, or her, hand in their respective script pocket and purchased anything. Write attractive copy, to attract the customer.

Introduce a site map on your site. Spiders will be unable to index pages if they can’t find their way around them. And be sure to anchor text properly, any linked-to pages with “click here”, will not be picked up by spiders as they crawl by,

There are many, many techniques involved in strong SEO. However, whilst some do have longevity, it is important to constantly monitor and update how they perform. What worked today, may not work tomorrow.

Search engines are whimsical things, and subject to change their parameters at the drop of a hat. Remember to diversify your resources. Whilst one search engine may account for over fifty percent of your traffic, what if this disappears overnight?

It may be worth hiring the services of an SEO company. However, do your research well and seek testimonials. If your budget does not stretch to that, become a student. There are many online and offline resources for building your own SEO methods to help.

SEO is critical today, as traffic is generated according to how prominent your site appears. Page 23 of the results rarely gets looked at! The more prominent you are, the more hits your site gets, the more hits you get, the more will turn into revenue generating sales, the more sales… Well, you do the math.

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From and SEO perspective, there are two important aspects of site navigation crawl ability and navigability. Some of your competitors in the SEO business will look only at the first of these, but both factors are equally important.

First we need to consider Crawlability, or how accessible the sites pages are to search engine spiders. In the ideal case all of the sites content will be accessible by human visitors and spiders within three mouse clicks from the home page.

Second we must consider navigability or how accessible the rest of the site is to visitors who enter through any of its landing pages. No matter where a visitor lands you want to guide them back in to your site’s sale funnel

Improving Crawlability

Spiders are not the most capable site visitors. They don’t accept cookies, they cant fill out forms, and they don’t necessarily understand JavaScript. They cant see the contents of images (or image maps), they don’t have the flash plug-in installed and they are easily confused by simple drop-down menus and other common elements of site design. If we want spiders to crawl a website, we have to make it easy for them

In addition to making all content accessible, we must ensure that the same content is never accessible through more than one URL. When a spider believes that it’s being given duplicate content it may stop crawling and flag the site as uncrawlable.

In order to eliminate crawlability issue, on the perfect site, all content would be accessible within three mouse clicks of the home page. This isn’t a hard -and -fast rule, but in my experience it greatly improves sites crawlability. All of the links would displays as plain text hyperlinks. A site map, hyperlinked from every pages of the site would include links of every page on the site

Such a structure would be ideal for spiders, but its not so great for usability! In the real world websites have to work for human visitors and there may be many elements of the user interface that don’t fit into this ideal picture.

Improving Navigability

Solving a sites crawlability issue will allow search engines to find all of the sites important content. While it might sound good in theory, this situation creates new challenges for us. Any page that’s indexed by search engine might become a landing page for a searcher,

For the homepage, category pages and products/service pages, this is not usually a problem because these pages are almost always fully integrated with the site navigation system and it’s easy for visitors to find their way to other pages on the site.

As we discussed above information and support pages may also attract clicks and as long as these pages are part of the overall navigation scheme this won’t be a huge problem. However, these kids of pages are not always designed as entry pages. Often they are intended to be destinations. It might seem strange for a web hosting company to place advertisements on their tech support pages, since these pages are usually targeted to their exiting customers. However if these pages attract visitors from search engines advertising on them is actually a very good idea from a navigability perspective.

Information pages are often implemented as pop-up windows. This is a technique that’s used to keep visitors on the “money pages”, while providing answers to their more specific questions. This functionality can become problematic when we look at it from an SEO perspectives, however if we make pup-up window crawlable, we need to ensure that visitors arriving at those pages from search engines can navigate to the rest of the site

In this day and age, one of the important things business owners need to know is how local search marketing works. Local search marketing is what search engine algorithms are after to give more relevant information for every query on the Internet. There are some important steps that must be done first before trying to rank your website pages in the search engines. Organic search marketing has become more competitive than before and there is no magic bullet on how to perfectly run local search marketing. However, there is a guide that will prevent local small business owners from falling away in the competition.

Those who want to rank in local search engine result pages must know the value of research. Research is the very first important SEO move to understand. Research must be very focused on a certain part of the Internet that you are trying to conquer and this is known as the “niche”. Skipping this part is like recklessly heading your way to profit loses which in fact, many SEO experts agree that finding a niche is the most important part of the SEO journey. Below is a checklist that you can follow in starting your local online marketing.

Answer these basic questions: What is your goal? What are you trying to achieve? What do you want your client to do if they find your website? As you answer these questions, you can easily write down your specific goals. One example is this, “I want all local small businesses in every city of Australia to find my website and persuade them to opt in my email list and download a free report titled, ‘Discover the Secrets to Placing Your Business Online!’”

What are your specific keywords that relate to your business? These keywords are the bridges for your potential clients to find your site. What words might small business owners type into search engine query boxes if they want to hire an organic local search marketing specialist? Is it “local search marketing”, “search marketing specialist”, “internet marketing services”, or “small business internet marketing”? There are many geo targeted keyword variations and permutations that you could use to locally get your ideal customers.

In addition, don’t forget to record your best performing keywords and focus on them. It is known that 20 percent of your keywords produce 80 percent of the production, and 80 percent of your keywords produce 20 percent of the total performance. This is very true in local internet marketing and must be kept in mind.

Analyse the current local websites which are ranking in the top three pages of a particular group of choice keywords. Why they are on the top and what are the factors that made them to effectively rank well? Investigating and knowing your competition will help you strategise your way up to conquer the first page of local search results. Use Google Local, Yahoo Local, Bing Local, Ask City, City Search, and Yelp to check all competitors. List all your competitors and study them. Use Yahoo site explorer to check their backlinks and see how you can do better.

Organic local search marketing will give you the highest return of investment and it is long term compared to other internet marketing methods. Search engines give priority to websites with high information relevancy and trustworthiness. The more you focus on the basic steps of local search marketing the more you will earn a good reputation both in local search engines and your visitors.

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Average Joe Marketer or AJM offers simple strategies to generate money online. AJM is not just a simple eBook. It is a great package that has a lot of tutorials, step-by-step instructions and videos. This package also goes through important strategies for instant SEO and PPC advertising.

The Average Joe Marketer Fast Start Guide teaches you how to generate literally thousands off of niche markets that are still waiting to be discovered. This guide will teach you how to find those niches, where to promote for the maximum obtained traffic, how to write the perfect PPC advertisement, create a killer keyword list and boost your conversion rates. The twelve videos that are comprised are also a nice touch, covering everything from creating a sales letter and making your keyword list to the more technical aspects like ad split testing, tracking, and a lot more.

A lot of people believe that affiliate marketing is an easy way to generate money on the Internet. Average Joe Marketer offers a lot of easy solutions for affiliate marketing. You’ll try strategies and techniques that will help you generate modest sums through affiliate marketing.

Another tip, you cannot get rich overnight from affiliate marketing, as some people say. Average Joe Marketer is honest in their claims. It does not offer a scheme to generate MILLIONS. Average Joe Marketer gives you realistic goals to help you earn huge sums of money than making claims and cannot deliver. Even if you have an Internet business, this package would only help you raise your site traffic and income.

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