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While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts. In a recent post I spoke about publishing paths and tailoring your content and selectively publishing it to different websites. It can be dangerous, though, if you take [...]
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps. BOTW.org – Get a premier listing in [...]
Wordstream Review Wordstream is a suite of online marketing tools which cover Keyword Research and Management for PPC and SEO Campaigns. They also offer a Firefox plug-in which we’ll cover in a bit. Wordstream gives you access to three free tools: Free Keyword Niche Finder Free Keyword Suggestion Tool Free Keyword Grouper While there are [...]
Wordtracker continues to add value beyond their position as a well-respected keyword research tool provider. About Strategizer Wordtracker’s keyword toolset has long been popular for finding additional, longer tail keywords to apply to your search or PPC campaigns. Strategizer integrates with Google Analytics to incorporate your current keywords into the Strategizer tool to help you [...]
Advanced Web Ranking (further referenced as AWR) is a fairly robust website rank checking product which is recommended by lots and lots of people in our forums. There are many rank checking tools on the market, some worthy of mention and many not (although some of that is just do to feature overlap). AWR is [...]
When Teoma launched in 2002 GoogleGuy made the following comment: “I just have one question. Are the Overture results on top an April Fool’s Day joke, or is that for real? “ Since then Google has put ads above their organic search results, done selective self-serving within their “organic” results, and built a business that [...]
Yahoo! & Associated Content @ Yahoo! Video The backfill content business model has had a great run over the past 5 years, but with today’s announcement of Yahoo! acquiring Associated Content, it certainly feels like it is getting toward the beginning of the end for that model for most folks. Demand Media has grown eHow [...]
In much the same way that people have developed banner blindness there will be an eventual blindness toward other forms of ads. People only need to be screwed by a gem like the following about once before they lose trust in sharing *any* personal data with anybody. The above example is a great example of [...]
We updated rank checker this morning – sortable columns, faster code, works with the new Google SERPs, etc. If you are one of the dozens of people who filled out a support ticket and didn’t get a reply…always check to see if updates are available before filling out a support ticket. And even then we [...]
Has a competitor launched a new feature that concerns you? If so, how do you react? Google, well known for their public relations expertise, does not like the idea of Facebook creating an (eventual) distributed ad network based on demographics data. In spite of Google personalizing search by default (without asking), Google opting you into [...]