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On Friday afternoon, the Google AdWords blog annouced an ad extensions tab as an option for PPC campaign managers to view on those campaigns running ad extensions. For those who don’t know, ad extensions are features that can be added to your AdWords ads. Some of these include Ad Sitelinks, Product Extensions, Video Extensions, Location [...]
So the headline-grabbing, first-mover, element of surprise is gone. Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide. Is it time for small businesses across America to pay attention to location-based marketing applications? Maybe. Probably. What do you have to lose? But it is [...]
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SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today. While [...]
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing piece that drove [...]
Yandex’s launch into the global search market. Judging by Yandex’s success at controlling Google in the Russian search market, they should eventually be a valuable player. I say eventually, but I don’t want to take away from the good that they are bringing to the table right now. Keep in mind this is not a [...]
CEO Dave Bascom and Vice President of Marketing Chris Knudsen were voted by their peers to vSpring Capital’s Top 100 Venture Entrepreneurs. Chris Knudsen, VP of Marketing Dave Bascom, President and CEO SALT LAKE CITY – Following SEO.com’s rapid growth in 2009, two of its executives – CEO Dave Bascom and Vice President of Marketing [...]
Becoming the Pin Drop Image from jesusbelzunce on flickr Yesterday I read a post from David Mihm on all of the Q1 changes to the local scene. He said only 15% of businesses (and it may be lower when spam is accounted for) have claimed their business with Google. I knew the amount of claimed [...]
My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes. But, since I [...]
Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way. Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can [...]