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Google is upping its game with improvements to ad sitelinks. The new sitelink option gives users more options while delivering more clicks for advertisers. On average, Google said the click through rate (CTR) is 30 percent higher for ads with sitelinks than those without. Ad sitelinks launched in 2009. Sitelinks offer AdWords advertisers the ability to display [...]
Myspace seemed to be coasting toward oblivion when it sold for peanuts last year, but it looks like its new buyers knew exactly what they wanted to do with the site and have been able to execute their plans. Myspace’s renewed popularity is due to a number of factors, all of which came to a [...]
A startup from Australia has built a social network around live video–and it’s already in 137 countries. The key challenge, of course, is to get more users. Kondoot co-founders Mark Cracknell (L) and Nathan Hoad A new social network–yes, I know, I know–is on the scene, this one coming from Australia. And it’s worth keeping an [...]
Twitter’s giving itself all kinds of new powers in 2012. Aside from revising their privacy policy wherein they enabled themselves to censor tweets on a country-by-country basis, they’ve now assumed the power to arbitrate the definition of satire. First up: Twitter apparently doesn’t like the way satire sounds in French so they’ve suspended a parody account [...]
Yesterday, Google ran an interesting, animated doodle for its logo, celebrating the 125th anniversary of the world record for largest observed snowflake. As I asked, in my article about it, where does Google come up with this stuff? A lot of others were wondering the same thing. For example, here are a couple of the comments we [...]
Google really wants to make sure you know about the new changes to its privacy policy. They’ve been sending emails to people with Google accounts. Earlier we reported on emails they’re sending to Google Apps admins. There’s a blurb about it on the Google home page, where the company often advertises various services and activities. This [...]
Late last month, we looked at a Google AdWords feature the company is testing, which allows advertisers to promote their email newsletters and actually get subscribers right from the ad. It has tremendous potential for email marketing, and illustrates a great cross-platform strategy between email and search. Email marketing service provider Aweber, which boasts over 110,000 small businesses [...]
Privacy in relation to Google is a big ticket item right now, as consolidation practices and other matters concerning personal identity and online advertising practices have become popular topics. It adds to the noticeable undercurrent of fear that, fueled largely by protests over sweeping Internet legislation, has been permeating. Perhaps fear is the wrong word. Maybe unease [...]
Update: With the Searchmetrics list, we encouraged you to take it with a grain of salt, but Matt Cutts said the following about it in a Tweet, implying that it’s fairly flawed: @mattcutts Matt Cutts@CCrum237 thanks, I appreciate it. P.S. Liked the picture onhttp://t.co/bNW4dxAz but think that list is definitely… noisy. 4 hours ago via web · powered by @socialditto Original Article: Back in [...]
Google Apps users and admins have now been getting emails about Google’s highly publicized new privacy policy changes. Users are getting the same email that other Gmail users have been receiving throughout the past week. Admins are getting a different email, however. Here’s what it says: Dear Google Apps administrator for YourSiteHere.com, We’re getting rid [...]