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Posted by laura This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Let me start by asking you this. What makes your site: [...]
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Posted by Tom_C Howdy mozzers. Since a lot of people in the search space are geeks, it naturally follows that there are plenty of single SEO guys and gals. Therefore this post is for you! Actually, it’s more of a collection of random SEO tips and tricks I’ve picked up recently that I decided to [...]
Posted by randfish Last week, I gave a 45-minute presentation at eMetrics London on a variety of analytics for SEO topics. The presentation slide deck is embedded below: Metrics for SEO by Rand Fishkin (eMetrics London 2010) The presentation went into more depth in person, but topics included: Some basics: Measuring traffic against macro query [...]
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So the headline-grabbing, first-mover, element of surprise is gone. Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide. Is it time for small businesses across America to pay attention to location-based marketing applications? Maybe. Probably. What do you have to lose? But it is [...]
Yandex’s launch into the global search market. Judging by Yandex’s success at controlling Google in the Russian search market, they should eventually be a valuable player. I say eventually, but I don’t want to take away from the good that they are bringing to the table right now. Keep in mind this is not a [...]
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing piece that drove [...]
SEO is alive and flourishing, according to some best-selling authors and professional bloggers. In a Utah event sponsored by the Women Tech Council in Utah last week, Chris Brogan, Mitch Joel, and Julien Smith drove home the importance of visibility as one of the keys to building online communities and earning consumer trust today. While [...]
Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way. Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can [...]
My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes. But, since I [...]