In recent years there has been a massive drive in the business world to save on human costs by selling products online. For this reason millions of websites have popped up all over the internet trying to do just that. Whilst the internet does provide a chance for businesses to save money by cutting down [...]
MINIMIZATION (NOT OPTIMIZATION)
Allow me to minimize the importance of search engine optimization, or SEO. The real work to be done is search engine marketing, or SEM. You’ll want to find a savvy partner for this journey. It takes a ton of patience, intuition and insight to read into the abundance of Google traffic statistics and [...]
PageRank (PR) is a number calculated by Google which determines the popularity or reputation of particular web page. Its basic algorithm is known, however, it is not possible to precisely calculate this number with some tool because the details are known only to Google. The basic principle is that the number and the quality of [...]
The phrase ‘Long Tail’ is a marketing term which was coined fairly recently and was brought about by the move to online retailing and the way that it’s now possible to offer a virtually unlimited number of products to people, whereas in the past you needed to worry about stocking shelves and taking up aisle [...]
For any business that doesn’t follow the headlines of the search marketing industry closely they could be asking themselves many different questions in today’s market place on how to market a website. Search marketing today is not what it was 5 years ago. The search industry grows changes and evolves and many businesses are struggling [...]
You hired an SEO expert to help improve your search engine rankings and bring traffic to your site. It’s a wise business move, and one that can bring in lots more sales. Your initial impression was that this work would be done once, and that once your website was updated and indexed through the major [...]
Advanced Meta Tag Generator – the 19 different meta tags of your site will be requested by this tool and then generate the meta code ready to be inserted in the HTML file.
Cache – after finding the cache pages, this tool shows a preview of the search result. Additionally, the site PageRank is displayed.
Code to [...]
Having a blog on the Internet that gives people some good information doesn’t do a lot of good if people don’t know that it’s there. If you want people to be able to find your blog, something that is important is that you have good Search Engine Optimization, or SEO.
Whenever you put one or more [...]
Many people who work in the SEO industry came to do so by accident. Maybe they took an administrative position or a sales position and some of the web site tasks were passed on to them. Maybe they work in IT and SEO was added to their job description at a later date. Whatever the [...]
Everyone has been ‘buzzing’ around the new social media platform launched by Google recently – Google Buzz. There is nothing outstanding about the layout – it’s a sort of Twitter meets FriendFeed design. The major difference (and advantage) Buzz has over the existent social networks is that it is integrated into your Gmail account. There [...]
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