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It’s amazing how much can get accomplished when you’ve got a good client and a good SEO working together. Unlike many other forms of advertising and marketing, the success of an SEO campaign can often depend on the client, and their involvement/interaction with the SEO. Good SEO clients know what is needed to help the [...]
Marissa Mayer announces that Google has reached an agreement with Twitter to include Twitter updates in Google’s search results. We look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, [...]
SEO is the core mantra for the success of every online business. It is a process where your website gets high ranking on major search engines like Google, Yahoo, Bing and more. Backed by numerous benefits, the process of SEO has become a hit in the world leaving everybody dream of becoming a search engine [...]
Re-designing or redeveloping a website has become a major issue for companies, as they seek to refine their online presence and invest in their websites. However, more than ever, the search engines are the biggest obstacle to website improvement. Planning for a Re-Design I find that in our development and Information Architecture consulting, one of [...]
By David Leonhardt Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. Suppose further that these were real links from real websites that actually sold real [...]
By David Leonhardt Three things you should NEVER do (even if some slick-talking “expert” tells you it will cost you only $499 and will guarantee you gaggles of customers) A webmistress asked me recently how much I would charge to optimize her site for the search engines. I took a glance at her [...]
From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings. Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or [...]
By David Leonhardt “Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?” I can’t promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I [...]
By David Leonhardt Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the [...]